New feature: new email editor and 36 new email layouts
Pardot’s WYSIWYG email editor just got a big upgrade! Not only that – we’re also rolling out 36 new email layouts to go along with it.The new email editor is a huge improvement over the old WYSIWYG and...
View ArticleNew feature: Opportunity Import
Pardot now supports bulk import of opportunity data from any external system! Just like our existing prospect import and user import wizards, this one makes it a cinch to get a large amount of...
View ArticleNew Feature: Fully Customizable Unsubscribe and Email Preference Centers
Ever since the launch of our new email preference pages, we’ve heard a lot of requests from clients far and wide to allow full customization of the copy in both the unsubscribe and email preference...
View ArticleImport History and Drill-down
Good news! We’ve enhanced our import process to store a history of all imports, as well as the particular new or updated prospects included in that import. This makes tasks like going back to a...
View ArticleProspect table views now available everywhere
Rejoice! We’ve just released a big upgrade to most of the tables we use to show prospects throughout Pardot by adding the “View” drop-down that allows you to filter by active, assigned, unassigned,...
View ArticleProspect Account API and other API Improvements
We’ve seen a significant uptick recently in folks interested in using our API to do really neat things, such as integrating custom CRMs, CMSes, and other third party data providers. As a product...
View ArticleDrip Nurturing “Jump to Step” Action
When building drip nurturing programs, we often came across scenarios where it’d be useful to either jump forward or re-combine branches. A good example of this is when a prospect opens one of your...
View ArticlePersonalize Nurture and List Emails from Account Owner
Achieving sincerity at scale on behalf of your sales team is one of the best features of using Pardot for your marketing automation. Personalizing emails to be sent from your sales reps as part of...
View ArticlePardot’s Response to the “Heartbleed” Bug
There’s been a lot of hubbub across the internet this week after a vulnerability (affectionately referred to as “heartbleed“) was discovered in a common open source library called OpenSSL, used to...
View ArticleJoin Us for a Pardot Engineering Recruiting Mixer!
Even the Atlanta Journal Constitution has agreed that Pardot is a pretty cool place to work — and this wasn’t an accolade awarded for one year only, but multiple years in a row. If you’re a...
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